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Principles of Contemporary Marketing. Fourteenth International Edition

'Principles of Marketing' is organized around an innovative customer-value and customer-relationship framework.

Availability
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My Library 658.821 Boo p
1-6650
Currently On Loan (Due on 2025-01-03)
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My Library 658.821 Boo p
1-6651
Available
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My Library 658.8 Kot p
1-9534
Available but not for loan - Repair
Detail Information
Series Title
-
Call Number
658.8 Kot p
Publisher
New Zealand : Pearson.,
Collation
670 p.
Language
English
ISBN/ISSN
9780324828085
Classification
658.821
Content Type
-
Media Type
-
Carrier Type
-
Edition
Fourteenth International Edition
Subject(s)
SALES PROMOTION
Specific Detail Info
-
Statement of Responsibility
Other version/related

No other version available

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