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Primer Of Public Relations Research. Second Edition

This practical, comprehensive work is widely regarded as the standard course text and practitioner reference on public relations research. Don W. Stacks explains the key role of research in all aspects of contemporary PR practice, from planning a program or campaign to making strategic changes and measuring outcomes. Step-by-step guidelines and tools are provided for using a wide range of qualitative and quantitative methods to accomplish essential research objectives. The book clearly explains technical aspects of data collection and analysis for readers new to measurement and statistics. Every chapter features review questions and a detailed practice problem. A test bank, suggested readings, case studies, and PowerPoint slides are available to instructors using the book in their courses; see the preface for details.

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Detail Information

Series Title

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Call Number

659.2 Sta p

Publisher

New York : Guilford., 2011

Collation

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Language

English

ISBN/ISSN

9781593855956

Classification

659.2

Content Type

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Media Type

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Carrier Type

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Edition

Second Edition

Subject(s)

PUBLIC RELATIONS

Specific Detail Info

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Statement of Responsibility

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