Text

Persuasion : reception and responsibility. Tenth Edition

Examines various aspects of popular culture--politics, mass media, advertising, and the Internet--as they exemplify critical theories of persuasion.

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Detail Information

Series Title

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Call Number

303.34 Lar p

Publisher

California : Thomson., 2004

Collation

x, 310 p. : ill. ; 24 cm.

Language

English

ISBN/ISSN

0534619029

Classification

303.34

Content Type

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Media Type

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Carrier Type

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Edition

Tenth Edition

Subject(s)

LEADERSHIP

Specific Detail Info

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Statement of Responsibility

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