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Package Design

Beyond their logistic function of protection, packaging is not only designed to seduce the client and to lead him/her to chose a particular product over another, but it has also become the extension of the brand and the value it embodies. After all, it is the materials enclosing the product, their abundance or absence, colors, shapes and opening techniques that consumers will approve or reject. The 116 examples chosen in this book, have the same will to resolve the equation of the function of packaging versus the identity of the product it contains in the most original way possible. An index with contact information of the designers is enclosed.

Availability

Detail Information

Series Title

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Call Number

658.564 Daa p

Publisher

Italy : DAAB., 2005

Collation

383 p.

Language

Indonesia

ISBN/ISSN

9783937718590

Classification

658.564

Content Type

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Media Type

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Carrier Type

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Edition

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Subject(s)

PACKAGING

Specific Detail Info

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Statement of Responsibility

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Other version/related

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