Text

PR strategy and application : managing influence

Offers a clear explanation of the traditional role of PR, while also includes extensive discussions of exciting contemporary issues often neglected in other texts, including transparency, corporate social responsibility, reputation managemnet, activism, risk communication and social marketing

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Detail Information

Series Title

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Call Number

659.2 Coo p

Publisher

Chichester, U.K. : Wiley., 2010

Collation

viii, 358 p.

Language

Indonesia

ISBN/ISSN

9781405144070

Classification

659.2

Content Type

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Media Type

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Carrier Type

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Edition

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Subject(s)

PUBLIC RELATIONS

Specific Detail Info

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Statement of Responsibility

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