PR strategy and application : managing influence

Record Detail Back

XML

PR strategy and application : managing influence

Offers a clear explanation of the traditional role of PR, while also includes extensive discussions of exciting contemporary issues often neglected in other texts, including transparency, corporate social responsibility, reputation managemnet, activism, risk communication and social marketing

Statement of Responsibility

Author(s)

Coombs, W. Timothy, 1960- - Personal Name
Holladay, Sherry J. - Personal Name

Grade (for Thesis)

Edition

Call Number

659.2 Coo p

ISBN/ISSN

9781405144070

Subject(s)

PUBLIC RELATIONS

Classification

659.2

Series Title

GMD

Text

Language

Indonesia

Publisher

Wiley

Publishing Year

2010

Publishing Place

Chichester, U.K.

Collation

viii, 358 p.

Specific Detail Info

File Attachment

LOADING LIST...

Availability

LOADING LIST...