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Operations Management: An Integrated Goods and Services Approach. Second Edition

This exciting new textbook provides exceptional coverage of the essential topics taught in a modern operations management course. Its highly current coverage includes contemporary and relevant service theory and applications. Appropriate manufacturing applications and theory are included where relevant.The book’s modern/strategic approach addresses OM from a cross-functional perspective, which views operations as linked to all other functional areas of an organization, such as marketing and finance. The strategic approach takes into consideration the integration of technology and how it changes the way a firm operates.Recognition of this current trend is the main differentiating factor for this Collier/Evans text. The book provides equal coverage of manufacturing and services theory and applications, while placing an emphasis on the integration of the value chain.

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Detail Information

Series Title

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Call Number

658.522 Col o

Publisher

China : Wiley., 2007

Collation

829 p.

Language

Indonesia

ISBN/ISSN

9780324360783

Classification

658.522

Content Type

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Media Type

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Carrier Type

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Edition

Second Edition

Subject(s)

MANAGEMENT OF PRODUCTION

Specific Detail Info

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Statement of Responsibility

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