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Ongoing crisis communication : Planning, managing, and responding. Third Edition
Crisis communication is the life blood of crisis management: when communication is ineffective so is the crisis management effort. This book emphasizes the role of communication throughout the crisis management process. W. Timothy Coombs uses a three-staged approach to crisis management - pre-crisis, crisis, and post-crisis.
Coombs, W. Timothy - Personal Name
Third Edition
658.405 Coo o
9781412983105
658.405
Text
English
SAGE
2012
United Kingdom
231 p.
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