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New strategies for reputation management

Griffin shows executives how to take the initiative in strategically managing a company's reputation, and describes a host of new and robust methods to help ensure that a company's reputation can withstand the major crises and unforeseen events that threaten it.

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Detail Information

Series Title

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Call Number

658.408 Gri n

Publisher

Philadelphia : Kogan Page., 2008

Collation

176 p.

Language

English

ISBN/ISSN

9780749456337

Classification

658.408

Content Type

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Media Type

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Carrier Type

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Edition

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Subject(s)

CORPORATE SOCIAL RENSPOBILITY

Specific Detail Info

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Statement of Responsibility

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