Text

Monster loyalty : how Lady Gaga turns followers into fanatics

"Marketing expert Jackie Huba explores Gaga's biography and fan philosophy and isolates the seven lessons any business can learn from her ... And while not all businesses want to stand out the way she does, any business can win big by creating monster loyalty"--Amazon.com.

Availability

Detail Information

Series Title

-

Call Number

658.8343 Hub m

Publisher

New York : The Penguin Group., 2013

Collation

214 p. ; 22 cm

Language

English

ISBN/ISSN

9781591846505

Classification

658.8343

Content Type

-

Media Type

-

Carrier Type

-

Edition

-

Subject(s)

BRAND NAME PRODUCTS, SELLING, MARKETING

Specific Detail Info

-

Statement of Responsibility

-

Other version/related

File Attachment