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Media and communication research methods. Second edition

In this new edition, Arthur Asa Berger employs his signature style - a practical focus, the use of numerous examples, a step-by-step approach, and humour - to update and enhance this must-have introductory text. Combining both qualitative and quantitative research methods, the book covers the topics thoroughly and is clearly written and engaging. This book is ideal for beginning research students both at the graduate and undergraduate level because it is clear, concise, and accompanied by many detailed examples.

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Detail Information

Series Title

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Call Number

302.23 Ber m

Publisher

Los Angeles : SAGE., 2011

Collation

341 p

Language

English

ISBN/ISSN

9781412987776

Classification

302.23

Content Type

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Media Type

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Carrier Type

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Edition

Second edition

Subject(s)

MEDIA-COMMUNICATION

Specific Detail Info

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Statement of Responsibility

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Other version/related

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