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Media Now : Understanding Media, Culture, and Technology. Seventh Edition

MEDIA NOW, Seventh Edition, encourages students to think critically about the media and its effects on culture by providing them with a thorough understanding of how media technologies develop, operate, converge, and affect society. MEDIA NOW develops students’ media literacy skills to prepare them for their encounters in the expanding fields of the Internet, interactive media, and traditional media industries through engaging, up-to-date material that covers the essential history, theories, concepts, and technical knowledge they need to thrive. Extensively updated in a new seventh edition, MEDIA NOW provides a comprehensive introduction to today’s global media environment and ongoing developments in technology, culture, and critical theory that continue to transform this rapidly evolving industry and affect our daily lives. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.

Availability

Detail Information

Series Title

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Call Number

324.73 Str m

Publisher

Boston : Cengage Learning., 2012

Collation

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Language

Indonesia

ISBN/ISSN

9781439082652

Classification

324.73

Content Type

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Media Type

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Carrier Type

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Edition

Seventh Edition

Subject(s)

COMMUNICATION IN POLITICS, ADVERTISING-POLITICAL

Specific Detail Info

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Statement of Responsibility

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Other version/related

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