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Media Now : Understanding Media, Culture, and Technology. Sixth Edition

MEDIA NOW, Sixth Edition, empowers you to think critically about the media and its effects on culture by providing a thorough understanding of how media technologies develop, operate, converge, and affect society. MEDIA NOW prepares you for encounters in the expanding fields of the Internet, interactive media, and traditional media industries through engaging, up-to-date material that covers the essential history, theories, concepts, and technical knowledge you need to thrive. Extensively updated in a new sixth edition, MEDIA NOW provides a comprehensive introduction to today's global media environment and ongoing developments in technology, culture, and critical theory that continue to transform this rapidly evolving industry and affect our daily lives. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.

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Detail Information

Series Title

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Call Number

324.73 Str m

Publisher

Belmont : Cengage Learning., 2009

Collation

xxvi, 573 p. ; 28 cm.

Language

English

ISBN/ISSN

9780495565956

Classification

324.73

Content Type

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Media Type

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Carrier Type

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Edition

Sixth Edition

Subject(s)

COMMUNICATION IN POLITICS, ADVERTISING-POLITICAL

Specific Detail Info

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Statement of Responsibility

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