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McQuail's Mass Communication Theory. Sixth Edition

McQuail's Mass Communication Theory has been the benchmark for studying mass communication theory for more than 25 years. It remains the most authoritative and comprehensive introduction to the field and still offers unmatched coverage of the research literature. Fully up-to-date, this new edition includes: New boxed case studies on key research publications, familiarizing students with the critical research texts in the field A new streamlined structure for better navigation More definitions, examples, and illustrations throughout to bring abstract concepts to life Major updates on new media, globalization, work and economy McQuail's Mass Communication Theory is the indispensable resource no student of media studies can afford to be without.

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Detail Information

Series Title

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Call Number

302.2322 Mcq m

Publisher

London : SAGE., 2010

Collation

619 p ; 23 cm

Language

English

ISBN/ISSN

9781849202923

Classification

302.2322

Content Type

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Media Type

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Carrier Type

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Edition

Sixth Edition

Subject(s)

NEWSPAPER

Specific Detail Info

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Statement of Responsibility

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