Text

Mastering Marketing

Everyone in business is involved in strategy, either formulating it or implementing it. Using case studies and examples of what leading companies are doing, this textbook presents the latest ideas from the world's four top business schools.

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Detail Information

Series Title

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Call Number

658.82721 Fin m

Publisher

Jakarta : Indeks., 2007

Collation

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Language

Indonesia

ISBN/ISSN

9780273649304

Classification

658.82721

Content Type

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Media Type

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Carrier Type

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Edition

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Subject(s)

MARKETING MANAGEMENT

Specific Detail Info

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Statement of Responsibility

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