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Marketing research. Eleventh Edition

This book offers the best approach toward communicating the intricacies of marketing research and its usefulness to the marketing organization. This highly regarded text focuses on market intelligence, strategy, theory, and application and retains its coverage of the most advanced and current marketing research methodologies. Pointing out these methodologies' limitations and strengths, the book also brings to the forefront the relevance of marketing intelligence, the power of the Internet in marketing research applications, and much more. Suitable for students in the intermediate or advanced courses.

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Detail Information

Series Title

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Call Number

658.8322 Aak m

Publisher

New Jersey : John Wiley., 2013

Collation

741 p ; 27 cm

Language

English

ISBN/ISSN

9781118156636

Classification

658.8322

Content Type

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Media Type

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Carrier Type

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Edition

Eleventh Edition

Subject(s)

MARKETING RESEARCH

Specific Detail Info

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Statement of Responsibility

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