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Marketing for Hospitality and Tourism. Sixth Edition

Marketing for Hospitality and Tourism, 6e is the definitive source for hospitality marketing courses. Taking an integrative approach, this highly visual, four-color book discusses hospitality marketing from a team perspective, examining each hospitality department and its role in the marketing mechanism. These best-selling authors are known as leading marketing educators and their book, a global phenomenon, is the most frequent adoption for the course. Developed with extensive student and professor reviews, this edition includes new coverage of social media, discussion of current industry trends, and hands-on application assignments.

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Detail Information

Series Title

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Call Number

647.9406 Kot m

Publisher

Boston : Pearson., 2014

Collation

682 p. ; 30 cm.

Language

English

ISBN/ISSN

9780133382129

Classification

647.9406

Content Type

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Media Type

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Carrier Type

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Edition

Sixth Edition

Subject(s)

MARKETING
Hospitality industry -- Marketing

Specific Detail Info

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Statement of Responsibility

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