Text

Marketing : An introduction. Fourth Edition

This new edition has been completely updated to reflect the current state of marketing theory and practices. It explores major new trends and themes, and provides dynamic new examples of marketing in action.

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Detail Information

Series Title

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Call Number

658.820 Arm m

Publisher

Upper Saddle River, N.J. : Prentice Hall International,., 1997

Collation

xxix, 585, [115] p. : bwn.ilus. ; 26 cm.

Language

English

ISBN/ISSN

9780132631204

Classification

658.820

Content Type

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Media Type

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Carrier Type

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Edition

Fourth Edition

Subject(s)

SALES PROMOTION

Specific Detail Info

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Statement of Responsibility

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