Text

Managing international business

Managing International Business is aimed at managers who require a guide to developing their business operations on an international scale. It draws on the experience of world class companies at the forefront of thinking in terms of international business and contains examples from real companies. Worksheets, summaries and exercises ensure that the theory is related to real life. Key features include: * the elements of market analysis required to launch a business overseas * guidance on how to influence the international strategy of your business * advice on how to construct a dynamic market entry strategy * easy ways to search for a competitive advantage.

Availability

Detail Information

Series Title

Self development for managers

Call Number

650.122 Coa m

Publisher

London : Thomson, Business press., 1997

Collation

xxvii, 104 hlm. ; 21 cm.

Language

English

ISBN/ISSN

0415139198

Classification

650.122

Content Type

-

Media Type

-

Carrier Type

-

Edition

-

Subject(s)

FINANCIAL SUCCESS

Specific Detail Info

-

Statement of Responsibility

-

Other version/related

File Attachment