Text

Managing corporate social responsibility : A communication approach

Managing Corporate Social Responsibility offers a strategic, communication-centred approach to integrating CSR into organizations. Drawing from a variety of disciplines and written in a highly accessible style, the book guides readers in a focused progression providing the key points they need to successfully navigate the benefits and implications of managing CSR. Chapters are organized around a process model for CSR that outlines steps for researching, developing, implementing, and evaluating CSR initiatives Emphasizes stakeholder engagement as a foundation throughout the CSR Process Model Discusses ways to maximize the use of social media and traditional media throughout the process Offers international examples drawn from a variety of industries including: The Forest Stewardship Council, Starbucks Coffee, and IKEA. Draws upon theories grounded in various disciplines, including public relations, marketing, media, communication, and business

Availability

Detail Information

Series Title

-

Call Number

658.408 Coo m

Publisher

Malden, Mass : Wiley., 2012

Collation

180 p.

Language

English

ISBN/ISSN

9781444336450

Classification

658.408

Content Type

text

Media Type

unmediated

Carrier Type

volume

Edition

-

Subject(s)

CORPORATE SOCIAL RENSPOBILITY

Specific Detail Info

-

Statement of Responsibility

-

Other version/related

File Attachment