Text

Advertising: Principles & Practice. Eighth Edition

This introduction to both the theory and practice of advertising provides important insights into how advertising is done.

Availability

Detail Information

Series Title

-

Call Number

659.1 Mor a

Publisher

New Jersey : Pearson., 2009

Collation

685 p.

Language

English

ISBN/ISSN

9780135009383

Classification

659.1

Content Type

-

Media Type

-

Carrier Type

-

Edition

Eighth Edition

Subject(s)

ADVERTISING

Specific Detail Info

-

Statement of Responsibility

-

Other version/related

File Attachment