Text

Advertising, promotion and other aspects of integrated marketing communications. Ninth Edition

Market-leading INTEGRATED MARKETING COMMUNICATION IN ADVERTISING AND PROMOTION, 9E International Edition discusses all aspects of marketing communications, from time-honored methods to the newest developments in the field. Delivering the fundamentals you need, the text focuses on advertising and promotion, including planning, branding, media buying, sales, public relations, and much more. Emerging topics get special attention in this edition, such as the enormous popularity of social media outlets, online and digital practices, viral communications, and personal selling, along with all of their effects on traditional marketing. Revised to make INTEGRATED MARKETING COMMUNICATION IN ADVERTISING AND PROMOTION, 9E International Edition the most current I.M.C. book on the market, chapters address must-know changes to environmental, regulatory, and ethical issues, as well as Marcom insights, place-based applications, privacy, global marketing, and of course, memorable advertising campaigns.

Availability

Detail Information

Series Title

-

Call Number

658.82722 Shi a

Publisher

Ohio : Cengage., 2013

Collation

729 p ; 25 cm

Language

English

ISBN/ISSN

9781133191421

Classification

658.82722

Content Type

-

Media Type

-

Carrier Type

-

Edition

Ninth Edition

Subject(s)

DESIGN ADVERTISING

Specific Detail Info

-

Statement of Responsibility

-

Other version/related

File Attachment