Advertising, promotion and other aspects of integrated marketing communications. Ninth Edition

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Advertising, promotion and other aspects of integrated marketing communications. Ninth Edition

Statement of Responsibility

Author(s)

Shimp, Terence A. - Personal Name
Andrews, J. Craig - Personal Name

Grade (for Thesis)

Edition

Ninth Edition

Call Number

658.82722 Shi a

ISBN/ISSN

9781133191421

Subject(s)

DESIGN ADVERTISING

Classification

658.82722

Series Title

GMD

Text

Language

English

Publisher

Cengage

Publishing Year

2013

Publishing Place

Ohio

Collation

729 p ; 25 cm

Specific Detail Info

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