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Advertising is dead long live advertising!

As more and more conventional advertising channels become blocked, brands are beginning to renounce routine practice and take alternative and more exclusive routes. This illustrated book offers an overview of these revolutionary techniques, media and ideas.

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Detail Information

Series Title

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Call Number

659.121 Him a

Publisher

United Kingdom : Thames & Hudson., 2006

Collation

224 p. ; 29 cm.

Language

English

ISBN/ISSN

9780500286876

Classification

659.121

Content Type

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Media Type

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Carrier Type

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Edition

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Subject(s)

ADVERTISING

Specific Detail Info

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Statement of Responsibility

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