Text

Advertising and Promotion : An Integrated marketing communications perspective. Eighth Edition

This work continues its advertising focus with an emphasis on IMC. It is the first book to reflect the shift from the conventional methods of advertising to the more widely recognised approach of implementing an IMC strategy.

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Detail Information

Series Title

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Call Number

659.121 Bel a

Publisher

New York : McGraw-Hill., 2009

Collation

838 p.

Language

Indonesia

ISBN/ISSN

9780071284400

Classification

659.121

Content Type

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Media Type

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Carrier Type

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Edition

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Subject(s)

ADVERTISING

Specific Detail Info

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Statement of Responsibility

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Other version/related

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