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Advertising creative : strategy, copy + design. Second Edition

Allows for greater tactical discussion based on similarities within each group (e.g., the one chapter onprint combines former chapters on newspaper and magazine; broadcast merges radio and TV; and, digital addresses the expansion of on-line and off-line digital media); completely new interior design with numerous 4-color inserts to showcase sample ads; and, end-of-chapter exercises, designed for in-class use to actualize the concepts discussed in the chapter. "Advertising Creative" is an excellent textbook for students studying advertising, public relations, or marketing in courses such as Advertising Copywriting, Advertising Strategies, Creative Strategy and Tactics, Advertising Campaigns, Marketing Communications, and Media Writing. It is also an ideal resource for entry-level professionals in advertising and marketing

Availability

Detail Information

Series Title

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Call Number

659.121 Alt a

Publisher

Thousand Oaks : SAGE., 2010

Collation

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Language

Indonesia

ISBN/ISSN

9781412974912

Classification

659.121

Content Type

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Media Type

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Carrier Type

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Edition

Second Edition

Subject(s)

ADVERTISING

Specific Detail Info

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Statement of Responsibility

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Other version/related

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