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Advanced Web Metrics with Google Analytics. Second Edition

Are you getting the most out of your website? Google insider and web metrics expert Brian Clifton reveals the information you need to get a true picture of your site's impact and stay competitive using Google Analytics (GA) and the latest web metrics methodologies. Which marketing campaigns work best? How do you quantify their success? What indicators should you track? Packed with techniques and insider secrets not documented elsewhere, this book has the expert guidance you need to enhance your brand and increase your site's ROI.

Availability

Detail Information

Series Title

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Call Number

006.3 Cli a

Publisher

Indianapolis : Wiley., 2008

Collation

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Language

English

ISBN/ISSN

9780470253120

Classification

006.3

Content Type

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Media Type

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Carrier Type

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Edition

Second Edition

Subject(s)

ARTIFICIAL INTELLIGENCE
STATISTICS
website
World Wide Web
GOOGLE ANALYTICS
Internet users
Internet users--Statistics--Data processing
Ranking
Web usage mining

Specific Detail Info

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Statement of Responsibility

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Other version/related

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