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Kleppner's Advertising Procedure. Seventeenth Edition

"Covering the entire field of advertising with special emphasis on IMC and new technologies, it places advertising within a contemporary, integrated marketing framework to demonstrate how advertising must be coordinated with all other aspects of marketing communications. Though the book isn't just aimed at people going into the largest corporations or agencies, it is packed with enough clear examples to give a real feel of the industry and an understanding of the changes taking place in the ad business and marketplace." - product description.

Availability

Detail Information

Series Title

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Call Number

659.121 Lan k

Publisher

New Jersey : Pearson., 2008

Collation

829 p.

Language

English

ISBN/ISSN

9780135126479

Classification

659.121

Content Type

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Media Type

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Carrier Type

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Edition

Seventeenth Edition

Subject(s)

ADVERTISING

Specific Detail Info

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Statement of Responsibility

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Other version/related

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