Text

Introducing Communication Theory : Analysis and application. Fourth Edition

This text introduces the field of communication to students who may have little or no background in communication theory. Its three overriding goals are to help students understand the pervasiveness of theory in their lives, to demystify the theoretical process, and to help students become more systematic and critical in their thinking about theory.

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Detail Information

Series Title

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Call Number

302.20121 Wes i

Publisher

New York : McGraw-Hill., 2010

Collation

533 p.

Language

English

ISBN/ISSN

9780073385075

Classification

302.20121

Content Type

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Media Type

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Carrier Type

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Edition

Fourth Edition

Subject(s)

COMMUNICATION, SEMIOTICS

Specific Detail Info

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Statement of Responsibility

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