Integrated marketing communication : creative strategy from idea to implementation. Second Edition

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Integrated marketing communication : creative strategy from idea to implementation. Second Edition

Blakeman, Robyn, 1958– - Personal Name;

New second edition: A classroom-tested, step-by-step approach to effective IMC, covering creative processes and strategies as well as changes in traditional advertising and marketing principles.

Availability

My Library 658.80221 Bla i

1-12464

Currently On Loan (Due on 2026-08-19)

My Library 658.80221 Bla i

1-12469

Available

Detail Information

Series Title: -
Call Number: 658.80221 Bla i
Publisher: New York : Rowman & Littlefield., 2015
Collation: 325 p ; 26 cm
Language: English
ISBN/ISSN: 9781442221222
Classification: 658.80221
Content Type: -
Media Type: -
Carrier Type: -
Edition: Second Edition
Subject(s): MARKETING COMMUNICATION
Specific Detail Info: -
Statement of Responsibility: -

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