Integrated marketing communication : creative strategy from idea to implementation. Second Edition

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Integrated marketing communication : creative strategy from idea to implementation. Second Edition

Statement of Responsibility

Author(s)

Blakeman, Robyn - Personal Name

Grade (for Thesis)

Edition

Second Edition

Call Number

658.80221 Bla i

ISBN/ISSN

9781442221222

Subject(s)

MARKETING COMMUNICATION

Classification

658.80221

Series Title

GMD

Text

Language

English

Publisher

Rowman & Littlefield

Publishing Year

2015

Publishing Place

New York

Collation

325 p ; 26 cm

Specific Detail Info

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