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According to Kotler

According to Kotler distills the essence of marketing guru Philip Kotler's wisdom and years of experience into an immensely readable question and answer format. Based on the thousands of questions Kotler has been asked over the years, the book reveals the revolutionary theories of one of the profession's most revered experts.

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Detail Information

Series Title

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Call Number

658.822 Kot a

Publisher

Netherlands : Amacom., 2005

Collation

226 p.

Language

English

ISBN/ISSN

9780814472958

Classification

658.822

Content Type

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Media Type

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Carrier Type

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Edition

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Subject(s)

SALES PROMOTION

Specific Detail Info

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Statement of Responsibility

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