Text

IMC : using advertising and promotion to build brands

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Detail Information

Series Title

McGraw-Hill/Irwin series in marketing

Call Number

658.82722 Dun i

Publisher

Boston : McGraw-Hill., 2002

Collation

-

Language

English

ISBN/ISSN

9780256214765

Classification

658.82722

Content Type

-

Media Type

-

Carrier Type

-

Edition

First Edition

Subject(s)

DESIGN ADVERTISING
Branding (Marketing)

Specific Detail Info

-

Statement of Responsibility

-

Other version/related

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