IMC : using advertising and promotion to build brands

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IMC : using advertising and promotion to build brands

Statement of Responsibility

Author(s)

Duncan, Tom - Personal Name

Grade (for Thesis)

Edition

First Edition

Call Number

658.82722 Dun i

ISBN/ISSN

9780256214765

Subject(s)

DESIGN ADVERTISING
Branding (Marketing)

Classification

658.82722

Series Title

McGraw-Hill/Irwin series in marketing

GMD

Text

Language

English

Publisher

McGraw-Hill

Publishing Year

2002

Publishing Place

Boston

Collation

Specific Detail Info

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