Text

How to think like the world¿s greatest marketing minds

In this work, readers learn the strategies behind names such as Phil Knoght, David Ogilvy, Philip Kotler and others who have mastered and defined the art of marketing.

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Detail Information

Series Title

Leader's edge

Call Number

658.822 Tur h

Publisher

New York : McGraw-Hill., 2001

Collation

xvii, 190 hlm. ; 21 cm.

Language

English

ISBN/ISSN

9780071360708

Classification

658.822

Content Type

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Media Type

-

Carrier Type

-

Edition

-

Subject(s)

SALES PROMOTION

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Statement of Responsibility

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