Text

How to be better at¿marketing

This practical book covers all aspects of the marketing function. It sets out the fundamentals the reader needs to know to successfully market a product or service above competitors and offers case studies and examples for improving marketing techniques.

Availability

Detail Information

Series Title

-

Call Number

658.821 Jac h

Publisher

London : Kogan Page., 2000

Collation

162 p.

Language

English

ISBN/ISSN

0749431970

Classification

658.821

Content Type

-

Media Type

-

Carrier Type

-

Edition

-

Subject(s)

SALES PROMOTION

Specific Detail Info

-

Statement of Responsibility

-

Other version/related

File Attachment