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How cool brands stay hot : branding to generation Y

Learn how Generation Y thinks, feels and behaves to market to them more effectively.

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Detail Information

Series Title

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Call Number

658.82722 Ber h

Publisher

London : Kogan Page., 2013

Collation

288 p. ; 24 cm.

Language

English

ISBN/ISSN

9780749468040

Classification

658.82722

Content Type

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Media Type

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Carrier Type

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Edition

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Subject(s)

BRAND NAME PRODUCTS, BUSINESS NAMES

Specific Detail Info

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Statement of Responsibility

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