How cool brands stay hot : branding to generation Y

Record Detail Back

XML

How cool brands stay hot : branding to generation Y

Statement of Responsibility

Author(s)

Bergh, Joeri Van den - Personal Name

Grade (for Thesis)

Edition

Call Number

658.82722 Ber h

ISBN/ISSN

9780749468040

Subject(s)

BRAND NAME PRODUCTS, BUSINESS NAMES

Classification

658.82722

Series Title

GMD

Text

Language

English

Publisher

Kogan Page

Publishing Year

2013

Publishing Place

London

Collation

288 p. ; 24 cm.

Specific Detail Info

File Attachment

LOADING LIST...

Availability

LOADING LIST...