How Brands Become Icons : The Principles of Cultural Branding

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How Brands Become Icons : The Principles of Cultural Branding

Statement of Responsibility

Author(s)

Holt, Douglas B - Personal Name

Grade (for Thesis)

Edition

Call Number

658.827 Hol h

ISBN/ISSN

9781578517749

Subject(s)

BUSINESS NAMES, BRAND NAME PRODUCTS

Classification

658.827

Series Title

GMD

Text

Language

English

Publisher

Harvard

Publishing Year

2004

Publishing Place

Boston

Collation

Specific Detail Info

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