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Graphic designer's essential reference : visual elements, techniques, and layout strategies for busy designers

DIVA good designer, like a good chef, is aware not only of how each ingredient is similar or different, but also which delivers one message in contrast to another, which will combine to create experiences that are harmonious or jarring, financial, medical, or industrial. By comparing the designer to a chef, author Timothy Samara, walks readers through the ingredients, tools, and techniques it takes to create successful design recipes. This book is broken into easy-to-follow sections, including basic design techniques, graphic ingredients, and projects recipes. The Graphic Ingredients section is categorized into four groups: Pictorial Staples, Chromatic Flavors, Typographic Confections, and Spatial Presentations. Once the basic design techniques and ingredients are established, the author demonstrates how to concoct delectable design recipes. Graphic Designer's Essential Reference is an inspirational resource that all graphic designers should keep by their workspace for handy reference./div

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Detail Information

Series Title

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Call Number

741.6 Sam g

Publisher

baverly : Rockport Publishers., 2011

Collation

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Language

English

ISBN/ISSN

9781592537433

Classification

741.6

Content Type

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Media Type

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Carrier Type

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Edition

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Subject(s)

GRAPHIC DESIGN

Specific Detail Info

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Statement of Responsibility

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