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Graphic design theory: readings from the field

Graphic Design Theory presents groundbreaking, primary texts from the most important historical and contemporary design thinkers. From Aleksandr Rodchenko’s "Who We Are: Manifesto of the Constructivist Group" to Kenya Hara’s "Computer Technology and Design," this essential volume provides the necessary foundation for contemporary critical vocabulary and thought. Graphic Design Theory is organized in three sections: "Creating the Field" traces the evolution of graphic design over the course of the early 1900s, including influential avant-garde ideas of futurism, constructivism, and the Bauhaus; "Building on Success" covers the mid- to late twentieth century and considers the International Style, modernism, and postmodernism; and "Mapping the Future" opens at the end of the last century and includes current discussions on legibility, social responsibility, and new media. Striking color images illustrate each of the movements discussed and demonstrate the ongoing relationship between theory and practice. A brief commentary prefaces each text, providing a cultural and historical framework through which the work can be evaluated.

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Detail Information

Series Title

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Call Number

741.6 Arm g

Publisher

New York : Princeton Architectural Press., 2009

Collation

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Language

English

ISBN/ISSN

9781568987729

Classification

741.6

Content Type

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Media Type

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Carrier Type

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Edition

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Subject(s)

GRAPHIC DESIGN
Commercial art

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Statement of Responsibility

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