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Global Marketing. Fifth Edition

For undergraduate and graduate courses in Global/International Marketing. Keegan/Green gives students an understanding of global marketing as a whole, as well as focusing on the importance of emerging nations in contemporary global marketing.

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Detail Information

Series Title

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Call Number

658.84822 Kee g

Publisher

London : Pearson Education., 2008

Collation

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Language

Indonesia

ISBN/ISSN

9780138133863

Classification

658.84822

Content Type

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Media Type

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Carrier Type

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Edition

Fifth Edition

Subject(s)

EXPORT MARKETING (INTERNATIONAL TRADE)

Specific Detail Info

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Statement of Responsibility

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