Text

Global brand integrity management : how to protect your product in today's competitive environment

This book features a foreword by Larry Malloy, Vice President of Brand Integrity, Johnson & Johnson. It includes international case studies. It offers specific metrics that can be used for brand protection polices

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Detail Information

Series Title

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Call Number

658.827 Pos g

Publisher

New York : McGraw Hill., 2008

Collation

309 p.

Language

English

ISBN/ISSN

9780071494441

Classification

658.827

Content Type

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Media Type

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Carrier Type

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Edition

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Subject(s)

BUSINESS NAMES, BRAND NAME PRODUCTS

Specific Detail Info

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Statement of Responsibility

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