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A Social strategy how we profit from social media

"Drawing on his analysis of proprietary data from social media sites, Piskorski argues that the secret of successful ones is that they allow people to fulfill social needs that either can't be met offline or can be met only at much greater cost. This insight provides the key to how companies can leverage social platforms to create a sustainable competitive advantage. Companies need to help people interact with each other before they will promote products to their friends or help companies in other ways. Done right, a company's social media should benefit customers and the firm. Piskorski calls this "a social strategy," and he describes how companies such as Yelp and Zynga have done it, providing not only a story- and data-driven explanation for the explosion of social media but also an invaluable, concrete road map for any company that wants to tap the marketing potential of this remarkable phenomenon." --

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Detail Information

Series Title

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Call Number

658.87222 Pis a

Publisher

New Jersey : Princeton University Press., 2014

Collation

275 p ; 24 cm

Language

English

ISBN/ISSN

9780691153391

Classification

658.87222

Content Type

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Media Type

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Carrier Type

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Edition

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Subject(s)

MARKETING-INTERNET, E-MARKETING

Specific Detail Info

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Statement of Responsibility

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