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Everything You Should Know About Public Relations

Public relations is invasive, pervasive and seemingly everywhere. The news media is preoccupied with it: never-ending reports of "PR exercises", "PR jobs", and "PR spin" use the term as shorthand for implied deceit, corruption or specious pleading. PR professionals, though, see this as no more than the lazy journalist's punchline. So what is PR and what is its practical use in a noisy world of hype and mistrust?

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Series Title

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Call Number

659.2 Dav e

Publisher

London : Kogan Page., 2003

Collation

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Language

English

ISBN/ISSN

9780749439255

Classification

659.2

Content Type

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Media Type

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Carrier Type

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Edition

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Subject(s)

PUBLIC RELATIONS

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