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Ethics in public relations. Second Edition

Ethical questions and dilemmas are inherent to public relations, and ensuring that practitioners operate ethically is fundamental to the professionalism and credibility of the field, more so than ever before. Written in a practical and approachable style, Ethics in Public Relations outlines the important ethical concerns in public relations and corporate communications and gives readers the tools and knowledge to enable them to make defensible decisions. Not a 'tome' on ethical theory so much as an insightful guide, it explains in detail the personal and professional issues that affect public relations practitioners regularly, such as truth and trust, relationships with journalists and outside conflicts.Written by a leading academic in the field, this fully updated second edition of Ethics in Public Relations includes new material on virtue ethics, personal ethics, ethics in social media, ghost-writing, and deception in PR and the moral responsibilities of organizations. Practical and engaging, it is a must-have for any public relations practitioner or student.

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Detail Information

Series Title

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Call Number

659.2 Par e

Publisher

London : Kogan Page., 2008

Collation

179 p

Language

Indonesia

ISBN/ISSN

9780749453329

Classification

659.2

Content Type

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Media Type

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Carrier Type

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Edition

Second Edition

Subject(s)

PUBLIC RELATIONS

Specific Detail Info

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Statement of Responsibility

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Other version/related

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