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Entrepreneurial journalism : how to build what's next for news

Entrepreneurial Journalism will inspire you with what's possible and show you the mechanics behind building a business. Working through eight clear and concise stages, you'll explore the secrets of successful news startups (including how they're making money) and learn how to be an upstart yourself, building an innovative and sustainable news business from scratch. Each chapter starts with a real entrepreneur's experience, teasing out how savvy and opportunistic journalists found their way to success. Mark Briggs then helps you size up the market, harness technology, turn your idea into a product or service, explore revenue streams, estimate costs, and launch. "Build Your Business" action items at the end of each chapter get you thinking through each step of your business plan.

Availability

Detail Information

Series Title

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Call Number

070.4 Bri e

Publisher

Los Angeles, Thousand Oaks : SAGE., 2012

Collation

320 p ; 21 cm

Language

English

ISBN/ISSN

9781608714209

Classification

070.4

Content Type

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Media Type

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Carrier Type

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Edition

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Subject(s)

JOURNALISM

Specific Detail Info

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Statement of Responsibility

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