Text

Entertainment marketing & communication : selling branded performance, people, and places

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Detail Information

Series Title

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Call Number

658.80221 Say e

Publisher

New Jersey : Pearson., 2008

Collation

489 p.

Language

Indonesia

ISBN/ISSN

9780132345163

Classification

658.80221

Content Type

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Media Type

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Carrier Type

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Edition

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Subject(s)

MARKETING
MARKETING COMMUNICATION
Consumer behavior
Communication in marketing
TOURISM--MARKETING
Reclame
United States
Amusement
Amusements--Marketing
Amusements--United States--Marketing
Communication in marketing--United States
Consumer behavior--United States
Entertainment events--United States--Marketing
Event-Marketing
Leisure industry--Marketing
Leisure industry--United States--Marketing
Performing arts--Marketing
Performing arts--United States--Marketing
Recreation--Marketing
Recreation--United States--Marketing
Tourism--United States--Marketing

Specific Detail Info

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