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Enterpreneurial Small Business. Third Edition

Entrepreneurial Small Business (ESB) provides students with a clear vision of small business as it really is today: Katz focuses on the distinctive nature of small businesses that students might actually start versus high growth firms. The goal of the companies described in this textbook is personal independence with financial security; not market dominance with extreme wealth. Traditional beliefs and models in small business are discussed, as well as the latest findings and best practices from academic and consulting arenas. Katz and Green recognize the distinction between entrepreneurs who aim to start the successor to Amazon.com or the pizza place around the corner. They discuss the challenges facing entrepreneurs, while keeping focused on the small businesses students plan to start.

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Detail Information

Series Title

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Call Number

658.1592 Kat e

Publisher

Boston : McGraw Hill., 2014

Collation

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Language

English

ISBN/ISSN

9780078029424

Classification

658.1592

Content Type

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Media Type

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Carrier Type

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Edition

Third Edition

Subject(s)

ENTERPRENEURIAL FINANCE

Specific Detail Info

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Statement of Responsibility

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