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Electronic Commerce : a managerial perspective

A core text for a one-semester course in Electronic Commerce, and a supplement for courses on the Internet or Information Technology. Reflecting - and integrating - the authors' extensive experiences as academicians, consultants, and practitioners, this is the first college textbook entirely dedicated to Electronic Commerce (EC). A comprehensive overview and sourcebook of EC from an unbiased point of view, it describes what EC is, explains how it is being conducted and managed, and explores its major opportunities, limitations, and issues. *Offers students a presentation emphasizing applications and implementation in addition to technology essentials. *Interdisciplinary approach - Includes Accounting; Finance; Information Systems; Marketing; Management; and Human Resources Management. *Real-World orientation - Includes examples from large corporations; small businesses, government; and not-for-profit agencies. *Current topics - e.g. extranets; organizational knowledge bases; Web-based supply chain systems; and economics. *Integrated systems - Highlights interorganizational systems including the latest innovations in global EC. *Global perspective - Uses international examples throu

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Detail Information

Series Title

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Call Number

658.8421 Kin e

Publisher

New Jersey : Prentice Hall., 2000

Collation

519 p.

Language

Indonesia

ISBN/ISSN

0130188662

Classification

658.8421

Content Type

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Media Type

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Carrier Type

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Edition

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Subject(s)

DIRECT MARKETING, TELEMARKETING, MULTILEVEL MARKET

Specific Detail Info

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Statement of Responsibility

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