Text

E-commerce : business, technology, society. Tenth Edition

For the undergraduate and graduate e-commerce course in any business discipline. The market-leading text for E-commerce. This comprehensive, market-leading text emphasizes the three major driving forces behind E-commerce-technology change, business development, and social issues-to provide a coherent conceptual framework for understanding the field. The tenth edition features updates to the text, data, figures, and tables based on the latest marketing and business intelligence available from eMarketer, Pew Internet & American Life Project, Forrester Research, comScore, Gartner Research, and other industry sources. All opening, closing and Insight on cases are new or updated.

Availability

Detail Information

Series Title

-

Call Number

658.8421 Lau e

Publisher

England : Pearson., 2014

Collation

905 p ; 26 cm

Language

English

ISBN/ISSN

9781292009094

Classification

658.8421

Content Type

-

Media Type

-

Carrier Type

-

Edition

Tenth Edition

Subject(s)

DIRECT MARKETING, TELEMARKETING, MULTILEVEL MARKET

Specific Detail Info

-

Statement of Responsibility

-

Other version/related

File Attachment