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E-Marketing. Fifth Edition

For courses in electronic marketing or e business. Strauss/Frost offers traditional marketing coverage with a twist: its focus is on the Internet and other technologies that have had a profound effect on marketing. The fifth edition assists all marketers in understanding the Internet and its social media for improving brand images, sales, and profitability.

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Detail Information

Series Title

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Call Number

658.87222 Fro e

Publisher

New Jersey : Pearson., 2009

Collation

430 p.

Language

English

ISBN/ISSN

9780132461849

Classification

658.87222

Content Type

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Media Type

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Carrier Type

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Edition

Fifth Edition

Subject(s)

MARKETING-INTERNET, E-MARKETING

Specific Detail Info

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Statement of Responsibility

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Other version/related

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