Text

Digital business and e-commerce management : strategy, implementation and practice. Sixth Edition

This text offers a comprehensive introduction to the theory and practice of e-business and e-commerce management. The author, Dave Chaffey, brings his trademarks of authority, clarity of expression and teaching expertise to bear on a subject in which he actively lectures and consults. Popular for its cutting-edge and contemporary coverage, this text offers an international approach and a good balance between the technical and managerial topics of central importance to developing an understanding of this subject. Developed for students studying e-business or e-commerce at undergraduate or postgraduate level, and also used by many business managers, this is the essential text to keep pace with technology, strategy and implementation.

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Detail Information

Series Title

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Call Number

658.8421 Cha d

Publisher

England : Pearson., 2002

Collation

666 p.

Language

English

ISBN/ISSN

9780273786542

Classification

658.8421

Content Type

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Media Type

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Carrier Type

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Edition

Sixth Edition

Subject(s)

DIRECT MARKETING, TELEMARKETING, MULTILEVEL MARKET

Specific Detail Info

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Statement of Responsibility

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