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Dictionary of marketing terms
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Rev. ed. of: Dictionary of advertising and direct mail terms / Jane Imber. c1987.
Statement of Responsibility
Author(s)
Imber, Jane
- Personal Name
Toffler, Betsy-Ann
- Personal Name
Grade (for Thesis)
Edition
2
Call Number
380.1032 Imb d
ISBN/ISSN
0812017838
Subject(s)
MARKETING, DICTIONARY
Classification
380.1032
Series Title
GMD
Text
Language
Publisher
Barron\'s Educational Series
Publishing Year
1994
Publishing Place
New York
Collation
viii, 579 hlm. : ilus ; 18 cm
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