Text

Dictionary of marketing terms

Provides definitions for a variety of terms associated with radio, television, print, and direct-mail advertising.

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Detail Information

Series Title

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Call Number

380.1032 Imb d

Publisher

New York : Barron\'s Educational Series., 1994

Collation

viii, 579 hlm. : ilus ; 18 cm

Language

ISBN/ISSN

0812017838

Classification

380.1032

Content Type

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Media Type

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Carrier Type

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Edition

2

Subject(s)

MARKETING, DICTIONARY

Specific Detail Info

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Statement of Responsibility

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