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Dictionary of marketing terms


Rev. ed. of: Dictionary of advertising and direct mail terms / Jane Imber. c1987.
Imber, Jane - Personal Name
Toffler, Betsy-Ann - Personal Name
2
380.1032 Imb d
0812017838
380.1032
Text
Barron\'s Educational Series
1994
New York
viii, 579 hlm. : ilus ; 18 cm
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