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Destination Branding for Small Cities ; The Essentials for Successful Place Branding

This primer demystifies branding, demonstrates how to reveal a destination brand, and provides real world examples, as well as affordable, proven tools, templates and checklists to help breathe life into a small city brand.

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Detail Information

Series Title

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Call Number

658.82722 Bak d

Publisher

Oregon : Creative Leaps Books., 2007

Collation

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Language

English

ISBN/ISSN

9780979707605

Classification

658.82722

Content Type

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Media Type

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Carrier Type

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Edition

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Subject(s)

BRAND NAME PRODUCTS, BUSINESS NAMES

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Statement of Responsibility

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